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31May/11Off

HTC Play to be Name of Game Marketplace?

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The USPTO comes through in the clutch again! Remember a while back when HTC invested $40 million into on-demand game streaming service OnLive? Back then, I questioned whether or not HTC would be jumping into the content distribution arena, something the company has never done before. This came not long after they invested money into similar technologies for music and video. It would appear that HTC’s set to launch their own iTunes store, so to speak, but we still can’t say for certain this is true.

It’s interesting to note that “HTC Play” may end up being rejected, for obvious reasons. Sony Ericsson has already outed their Xperia PLAY, and while both companies are planning to or are already using the names for completely different things, HTC may have to think up a new one. Another interesting tidbit – they filed to have the trademark registered the same day that Sony Ericsson did the Xperia PLAY. Here’s HTC’s description of the services that they hope to deploy under this name:

IC 042. US 100 101. G & S: Computer services, namely, providing search engines for obtaining games and related content for computers, mobile phones, tablets, and mobile devices, all via a global computer network; Providing a web site featuring temporary use of non-downloadable software for downloading, uploading, purchasing, programming, transmitting, receiving, editing, extracting, encoding, decoding, using, viewing, accessing, searching for, sharing, storing and organizing games and related content for computers, mobile phones, tablets, and mobile devices

Long story short, HTC Play was definitely a big candidate for the name of this content delivery service, but they’ll most likely end up going with something else. And the important thing is that they are, in fact, bringing a content delivery system. Other choice names to watch out for are HTC Read, HTC Watch, and HTC Listen for books, video and music, respectively. [PocketNow]


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